Before the hyperreal, the task of material production was to hide from participants that capitalism only functions through exploitation (inadequate compensation for a task); “It is no longer a question of the ideology of work-of the traditional ethic that obscures the ‘real’ labor process and the ‘objective’ process of exploitation” (Baudrillard). In contrast, “simulation corresponds to a short circuit of reality and to its reduplication of signs” (Baudrillard); the simulacra attempts to conceal that there is no meaning behind it. Because the aim of ideology is to restore the objective process (of which the system of material production is hidden from), “it is always a false problem to want to restore the truth beneath the simulacrum [which never corresponded to the objective world]” (Baudrillard). The role of ideology is moot in the hyperreal.
