Digital Media Assignments of Jamie Lynn Harris: Third Phase of the Image: It masks the absence of a basic reality.

Monday, March 1, 2010

In the third, it plays at being an appearance: it is of the order of sorcery.

Boy: Do not try and bend the spoon, instead try only to realize the truth.

Neo: What truth?

Boy: There is no spoon.

-The Matrix

Production-Processes and methods employed in transformation of tangible inputs (raw materials, semi-finished goods, or subassemblies) and intangible inputs (ideas, information, know how) into goods or services. For Baudrillard, it is capital that feeds the "destruction of every referencial" because goods are accessed not by their use but by their value.
Nostalgia-The yearning of a past often in idealized form. For Baudrillard, the nostalgia for the 'real' is a nostalgia for something which never even existed under capitalism.
Ideology-Ideas that represent the imaginary relationship of individuals to their real conditions of existence. Ideology is based on constructing an objective reality that hides the reality of one's existence. Ideology is already removed once from reality. Hyperreal is created through another removal.
Signs-A unit of meaning with two parts, a signifier and the signified.
Simulacrum- When the distinction between representation and reality breaks down.